Polaris | Think Outside
Polaris, a $6-billion Fortune 500 business with more than 30 brands – vehicles for recreational, professional and military use – plans to expand its customer base significantly over the next
10 years. Appealing to a broader, more diverse audience called for an updated brand. The concept “Think Outside” was born – inviting new and current customers to see Polaris, the North Star, in a new light – while still honoring the pioneering spirit of a company founded by two brothers and a best friend who invented the snowmobile in 1954 to explore the snow-covered woods of northern Minnesota.
Role: Art Director of Brand Anthem Video
Client: Polaris
Year: 2021
Industry: Automotive
Credit:
Brand Studio: Joe Smith
Creative Director: Courtney Danielson
Lead Producer: Jennifer Beres
Thanks for taking a look.
SERVICES:
Art Direction
Brand & Identity Design
Video Editing
Light-Weight Motion Design
Creative Direction & Strategy
Campaign Development
Print Design
Digital Design
CLIENT EXPERIENCE:
Agoro Carbon Alliance
BCBS of Minnesota
Citrix
Dole Food Company
Edward Jones
Midwest Dairy
Polaris
U.S. Highbush Blueberry Council