Midwest Dairy Toolkits
The Midwest Dairy Association represents over 4,800 dairy farmers in Midwest states which includes Iowa, Missouri, Kansas, Minnesota, North Dakota, South Dakota, Illinois, Arkansas, Oklahoma and Nebraska. Midwest Dairy implements funds invested by dairy farmers in these states to work on the farmers behalf and build demand with consumers for dairy products. They do this through developing programs and resources for health, retail, wellness, industry and school foodservice professionals, and by supporting promotions, nutrition education and research.
Their goal is to maximize their impact by working with these partners to share information and real-time experiences that showcase how dairy products resonate with today’s consumers.
The goal was to upgrade their current School Nutrition toolkits to reflect one cohesive look and feel that increases usability and develop additional supporting materials for 2023 promotion.
Role: Lead Designer
Credits:
Client: Midwest Dairy
Creative Director: Thea Buri
Production: Claire Bauer
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SERVICES:
Art Direction
Brand & Identity Design
Video Editing
Light-Weight Motion Design
Creative Direction & Strategy
Campaign Development
Print Design
Digital Design
CLIENT EXPERIENCE:
Agoro Carbon Alliance
BCBS of Minnesota
Citrix
Dole Food Company
Edward Jones
Midwest Dairy
Polaris
U.S. Highbush Blueberry Council