BCBS | Don't Be Fooled by Flavor
The objective of the Blue Cross and Blue Shield of Minnesota Flavored Tobacco paid campaign was to increase awareness
of the tobacco industry’s predatory targeting and deceptive marketing of menthol and flavored tobacco products, which includes e-cigarettes, among youth key Minnesota stakeholders between the ages of 18-24, by driving them to Home | Ugly Truth MN (beautifullieuglytruth.org).
Role: Art Director
Client: Bluecross and Blueshield Minnesota
Year: 2021
Industry: Healthcare
Credits:
Creative Director: Chris Liakos
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SERVICES:
Art Direction
Brand & Identity Design
Video Editing
Light-Weight Motion Design
Creative Direction & Strategy
Campaign Development
Print Design
Digital Design
CLIENT EXPERIENCE:
Agoro Carbon Alliance
BCBS of Minnesota
Citrix
Dole Food Company
Edward Jones
Midwest Dairy
Polaris
U.S. Highbush Blueberry Council