BCBS | A Place of Love
Pre-diabetes has a diagnosis rate of 2% when in reality 1 in 3 adults have pre-diabetes (or higher for BIPOC communities). In 2020, 8.8% of Minnesota adults (about 40,000) had been diagnosed with diabetes (type 1 or 2). Around 1 in 10 people with diabetes do not know that they have the disease.
To help bring this reality to light, Blue Cross and Blue Shield of Minnesota partnered with CLUES (Comunidades Latinas Unidas en Servicio), Minnesota’s largest Latino-led nonprofit organization, to create an integrated campaign that targets first and second generation Latinos.
Manifesto:
Often in the Latinx community, health is a taboo topic. As excited as we are to gather and celebrate life moments together, we are every bit as hesitant to discuss certain topics with family. And near the top of that list is the threat diabetes presents to us. We seek
to break down the stigma surrounding diabetes and encourage more conversation and action around health, leading to more screening and better management. When we can share conversation, knowledge, vulnerability and an appetite to learn
— all coming from a place of love — we can be even more free to enjoy the time we have with the people we love the most.
Role: Lead Designer
Client: Bluecross Blueshield of Minnesota
Year: 2023
Industry: Healthcare
Credits:
Creative Director: Chris Liakos
Lead Animator: Jordan Surkin
Thanks for taking a look.
SERVICES:
Art Direction
Brand & Identity Design
Video Editing
Light-Weight Motion Design
Creative Direction & Strategy
Campaign Development
Print Design
Digital Design
CLIENT EXPERIENCE:
Agoro Carbon Alliance
BCBS of Minnesota
Citrix
Dole Food Company
Edward Jones
Midwest Dairy
Polaris
U.S. Highbush Blueberry Council